Sustainability

As we are made from the sea (5 million litres of it) we respect our oceans and care about environmental pollution. We consider our impact on the environment as we operate as a business in all of our purchasing and operational decisions.

At Jubilee Pool, we’re committed to sustainable practices that not only minimise our environmental impact but actively contribute to the wellbeing of our local community and environment. We embrace the principles of regenerative tourism, where visitors don’t just leave no trace, but actually help leave Penzance better than they found it.

Plastic

We strongly discourage the use of single use plastic and are champions of the Plastic Free Penzance movement.

We do not offer plastic straws, cups, bags, stirrers or cutlery and endeavour to stock our shop with plastic free, sustainably made items.

Recycling

We offer recycling bins to customers and recycle all we can in our waste collections.

Heating

Our geothermal pool is heated with geothermal energy and sustainable heat pumps. We try to use as little energy as possible in running these pumps through use of the overnight pool cover to prevent heat loss.

Chemicals

We keep our chemical use in our pools to a minimum through our robust cleaning regime. We reduced our use of chlorine by 75% through regular fortnightly drain downs and cleans for safety and a more natural bathing experience. Our sea water is now as natural as possible with less chlorine than a glass of tap water. We never drain chemicals into the sea and respect the wildlife around us.

Environmental Care

We are completely intertwined with our beautiful coastal environment and do as much as we can to protect and preserve it. We use environmentally friendly materials, projects and methods wherever possible.

Fresh, Local Ingredients

Our café uses fresh and local ingredients that are in season to support local suppliers and reduce our carbon footprint. We care about sustainability and animal welfare and take care with our supplies (such as fish, meat and eggs) and ensure our ingredients are responsibly sourced. We also support vegan and vegetarian diets on our menus.

Regenerative Impact

We go beyond sustainability to create positive impacts:

Local Economy: We prioritise working with local suppliers and businesses, keeping money within our community and reducing transportation emissions. Our café sources ingredients locally wherever possible, supporting Cornish producers and reducing food miles.
Community Wellbeing: Through our concession pricing for locals and dedicated community sessions, we ensure that tourism benefits residents directly. Our facilities provide year-round wellbeing opportunities for locals, supported by visitor income during peak seasons.
Cultural Heritage: By preserving and celebrating our historic Art Deco lido, we protect an important piece of Penzance’s heritage for future generations while creating authentic experiences for visitors.
Environmental Enhancement: We regularly participate in local beach and coastal clean-ups, encouraging our visitors to join community efforts to protect and enhance our precious marine environment.

Geothermal Energy

This innovative technology provides a sustainable heat source for our geothermal pool, considerably reducing our carbon footprint compared to conventional heating methods. The system harnesses the natural heat from within the earth’s crust, providing a low carbon alternative that’s both environmentally responsible and cost-effective in the long term.

Visitor Engagement

Our approach to regenerative tourism actively encourages our visitors to:

Explore Penzance car free with information on walking routes and public transport options
Support other local businesses during their visit
Learn about our unique heritage and sustainable technology through our interpretation panels
Participate in our community events that celebrate local culture and environment

Continuous Improvement

We’re constantly seeking ways to further reduce our environmental impact and increase our positive contribution to Penzance:

Reducing single-use plastics throughout our operations
Improving our waste management and recycling systems
Working with local environmental groups on conservation initiatives
Educating visitors about the importance of protecting Cornwall’s natural environment

By choosing to visit Jubilee Pool, you’re supporting our efforts to create a more sustainable tourism model that regenerates our community, preserves our heritage, and protects our environment for future generations.